Tourism Experience and Perception Data

This collection includes data related to visitor experiences and perceptions at Robben Island and Table Mountain. It consists of: Descriptive Statistics - Detailed statistical summaries for both sites, offering insights into visitor demographics, WHS awareness, COVID-19 risk perceptions, the four realms of the experience (education, entertainment, escapism, and esthetics), customer engagement, self-brand concept, satisfaction, and loyalty. These statistics depict tourists' responses to Robben Island Museum and Table Mountain surveys. They provide insights into their perceptions of the customer journey, measured through the above variables and the hypothesised relationships among them. Coded Qualitative Responses - Qualitative data from semi-structured interviews, focus groups, and participant observation (including photographs and videos) were analysed using MAXQDA. The interviews and focus groups were transcribed verbatim and imported into MAXQDA for thematic coding, guided by the study's aims and research questions. The "MAXQDA Qualitative Data: Tourists, Management, and Frontline Staff" Excel document consolidates the coded responses aligned with the study's themes. Combined Datasets - An Excel document titled "All data Table Mountain and Robben Island Museum" contains merged datasets from both sites, analysed initially in IBM SPSS Statistics and exported for further analysis.